But if you’re in business for yourself, if you own an online storefront, or if you’re at the helm of a large company, one thing remains true: You have to get noticed to get sales and stay afloat. Even if you only sell postcards on the side for a few dollars a week, the principles of marketing apply just the same to you as they do to big companies like Ford or Nike. Marketing is the engine that drives a business, and within the world of marketing, there are several strategies to choose from in order to get noticed. Here, we’ll walk through a few tips on how to get your business noticed in 2021 and beyond.