Category: Marketing & SEO

Best practices, tips and ideas on how to earn money online through freelance, blogging and SEO.

How email deliverability affects your B2B marketing success rate and how to increase it

How email deliverability affects your B2B marketing success rate and how to increase it

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. The online success of many companies still depends on e-mail. Social media is merely an adjunct and e-mail will still continue to reign as the primary mode of receiving the message because of the privacy it offers and its many user-friendly features.

How to build an SEO-friendly rebranding strategy

How to build an SEO-friendly website rebranding strategy

During website rebranding, it is highly relevant to consider SEO a must-have piece of the process. SEO strategies play a crucial role in how search engines crawl and also help users understand your content. Although refurbishing your brand doesn’t necessarily mean giving up on what you have done so far, it just means establishing something better on the foundation already built.