Category: Marketing & SEO

How to build an SEO-friendly rebranding strategy

How to build an SEO-friendly website rebranding strategy

During website rebranding, it is highly relevant to consider SEO a must-have piece of the process. SEO strategies play a crucial role in how search engines crawl and also help users understand your content. Although refurbishing your brand doesn’t necessarily mean giving up on what you have done so far, it just means establishing something better on the foundation already built.

PPC Strategies for Online Courses & Education

PPC Strategies for Online Courses & Education

My career path working on perfect PPC strategies is a challenging one because higher education accounts are rather tricky to market. This is why I have worked hard to help clear misunderstandings and shed light to clarify the confusion.