Taking into account today’s business efficiencies, marketing project management is one of the key business management activities to take the highest opportunity in an organization for improving performance and increasing the overall business growth. Marketing project management software is a solution that allows performing the marketing function efficiently through using the principles of project management and planning. It paves the way for focusing marketing project managers and planners on analyzing customer orientation and investigating ways for satisfying customer needs through developing detailed plans, scheduling marketing projects, analyzing and mitigating risks, monitoring performance, building marketing project reports and measuring success. In this article we’ll describe several key marketing project management tools that help establish a working environment in which marketers, analysts and planners can efficiently plan, do, monitor and report marketing project initiatives.
The Project Risk Management Template describes the process for risk identifying, describing, prioritizing, responding and control to show how to increase the probability that project is accomplished with the maximum of positive events and the minimum of negative events. The main idea of this project risk management template is to help project managers and other concerned or interested people to draw up a plan that covers all the aspects of managing project risks to increase the impact of positive events and decrease the impact of negative consequences
Project success management is one of the key responsibilities of a project manager who want to succeed in managing the project. Project success management is an effort to make the project successful through advanced planning, tracking and control of project activities. The project manager should develop a Project Success Plan (PSP) and conduct a meeting to announce the plan and discuss it with the team. In this article we’ll talk about project success management and its primary output – the project success plan. We’ll also focus on the key items of an agenda for the meeting dedicated to sharing the plan between members of the project team.
The Project Readiness Checklist is a four-step guide to preparing a project during the initiation phase. It includes steps to reviewing the statement of work, requesting team skills, developing a sample project schedule, and preparing an agenda for the kick-off meeting. The Project Readiness Checklist will be helpful for people involved in managing the initiation phase. Taking the steps of the checklist allows achieving better project readiness management.
Conducting a feasibility study is one of the key activities within the project initiation phase. It aims to analyze and justify the project in terms of technical feasibility, business viability and cost-effectiveness. The study results serves as a way to prove the project’s reasonability and need for launch. Once the study is done, a feasibility study report (FSR) should be developed to summarize the activity and state if the particular project is realistic and practical. Let’s find out what FRS means, why it’s important and how to write it.