Tagged: strategy

How to Audit Your Digital Marketing Strategy

How to Audit Your Digital Marketing Strategy

People spend 6 hours 42 minutes online each day. This is according to the digital 2019 report from Wearesocial and Hootsuite. The same report states that there are more than 1 million new internet users daily and that 45% of people in the world are on social media. Not only do these kinds of statistics give perspective to the reason why digital marketing is trending, but they also show that since most people spend their time online, businesses should venture into the digital world in order to increase their reach and make more money.

How email deliverability affects your B2B marketing success rate and how to increase it

How email deliverability affects your B2B marketing success rate and how to increase it

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. The online success of many companies still depends on e-mail. Social media is merely an adjunct and e-mail will still continue to reign as the primary mode of receiving the message because of the privacy it offers and its many user-friendly features.

Creating an effective blogging strategy for your business

Creating an effective blogging strategy for your business

Blogging is one of the most popular and effective methods of keeping both consumers and your website updated with the most recent, relevant information. Despite the soaring popularity of blogging, there seems to be very little education around what does and does not work when it comes to professional blogging.