Tagged: strategy

How email deliverability affects your B2B marketing success rate and how to increase it

How email deliverability affects your B2B marketing success rate and how to increase it

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. The online success of many companies still depends on e-mail. Social media is merely an adjunct and e-mail will still continue to reign as the primary mode of receiving the message because of the privacy it offers and its many user-friendly features.

Creating an effective blogging strategy for your business

Creating an effective blogging strategy for your business

Blogging is one of the most popular and effective methods of keeping both consumers and your website updated with the most recent, relevant information. Despite the soaring popularity of blogging, there seems to be very little education around what does and does not work when it comes to professional blogging.

Business Strategy by Predictive and Adaptive Project Management

Business Strategy by Predictive and Adaptive Project Management

Organizations develop their business strategies along with their project management. Some companies accelerate strategic development by employing the predictive project management approach, trying to overlook and deliver the desired result. Other organizations prefer keeping their strategies adaptive to changes by using incremental project delivery. Each business should decide for itself which approach to employ. In this article I talk about how the types of business strategy are developed by predictive and adaptive project management.