The project sponsor role is defined as the range of duties and responsibilities allocated to an individual or a group within the performing organization to provide necessary financial resources and ensure that the project is successful at the business or organizational level. It is the role of the project manager’s boss.
In this context, because the project sponsor role bring a significant value to project success, it is vital to understand selection and allocation of the role. The sponsor is an individual or a group who acts at the senior management level to be as an advocate for the project and ensure that the project delivers the desired business outcomes, under the allocated resources. The sponsor provides internal political support and ensures right prioritization of available funds and resources.