Category: Business & Finance

Project Management and Marketing: How to Promote a Project?

PM and Marketing: How to Promote a Project?

Undoubtedly, effective project management (PM) is critical to project success. A project manager needs to be well skilled and have a broad experience in PM in order to succeed at project execution. However, in today’s normal business environment traditional PM skills and abilities (such as leadership, communication, delegation, etc.) are no longer enough; project managers must also be good at marketing in order to promote their projects and be sure they do the things right and get closer to success… In other words, in today’s business environment marketing and project management are closely tied. Moreover, marketing has already become a built-in module of the PM framework, and so no success can be reached without right marketing tactics… In this article, I’m going to describe several marketing tactics that can help project managers keep their projects promoted and accelerated.

effective policy management

Reaching Effective Policy Management in Five Steps

A corporate policy provides a broad understanding of the opportunities and issues organizations deal with. Effective policy management allows directing and restricting company activity and employee behavior. Managing the corporate policy effectively helps ensure that every employee knows the strategic goals, shares the business vision, and commits to overall business success. In this article I explore 5 steps for building effective policy management.

business value through talent management

Achieving Business Value through Talent Management in 3 Steps

Achieving business value is a real challenge that requires companies to improve their talent pool and employee management policies. Effective talent management plays one of the central roles that determine the success of strategic objectives and goals of the businesses in mid- and long-term outlook. In this article we talk about 3 steps for achieving business value through managing talents.

business project risk management

Business Success through Project Risk Management

Effective project risk management, in combination with a powerful project management plan, is the real way to solve most of the issues that a business project encounters throughout its lifecycle and to move it towards successful accomplishment. Let’s try to combine business management to project risk management.

Strategic Business Planning – Definition, Output, Role

Strategic Business Planning: Definition, Output, Role

It’s impossible to imagine a successfully managed small-sized organization without a well-thought-out business strategy template. Business management best practices requires you to carry out the strategic business planning process to set the strategic goals of your company and state the key direction of business activities. In this article we’ll focus on strategic business planning, review the definition, output and role of this process.