Author: Mary Levinson

Project Management and Marketing: How to Promote a Project?

PM and Marketing: How to Promote a Project?

Undoubtedly, effective project management (PM) is critical to project success. A project manager needs to be well skilled and have a broad experience in PM in order to succeed at project execution. However, in today’s normal business environment traditional PM skills and abilities (such as leadership, communication, delegation, etc.) are no longer enough; project managers must also be good at marketing in order to promote their projects and be sure they do the things right and get closer to success… In other words, in today’s business environment marketing and project management are closely tied. Moreover, marketing has already become a built-in module of the PM framework, and so no success can be reached without right marketing tactics… In this article, I’m going to describe several marketing tactics that can help project managers keep their projects promoted and accelerated.

organizational chart for project

How to Develop a Project Organization Chart in 6 Basic Steps

When the objectives of a project are identified and an approach to achieving those objectives is developed, it is necessary to select people who will be involved in the project. Developing an organization chart is a project stage that aims to identify and recruit individuals and also specify their roles and responsibilities and determine how they will interact with each other throughout the project life cycle.

Tips on managing software implementation

6 Best Practices for managing software implementation projects

Many software implementation projects failed because they were over budget, overdue, misled, poorly defined, or a combination thereof. IT investment statistics shows that over 80% of software implementation projects are unsuccessful, poorly executed, or canceled before completion. Meanwhile, there are several best practices that can help prevent all those failures and fight poor project management. In this article I’m going to write about 6 best practices for managing software implementation projects. The items I describe here will help you keep your IT projects profitable and gain an acceptable ROI.

how to measure project status

Measuring the State of Your Project

Projects should be measured against certain criteria so that executives will know what is being delivered and what decisions should be made during delivery. Project managers measure the status of their projects to determine whether the deliverables are produced, quality expectations are met, and expenses are covered. Project state helps figure out whether the team remains aligned with the priority items, expected ROI is met, the quality of the final product is sufficient, and so on… In this article, let’s find out how to measure project status. You will read about the major dimensions you can use in measuring the state of your project.

Tips to launching a new blog project

Launching a New Blog Project – The Basic Considerations

Before beginning to develop and code a new blog, it is important to be able to answer a range of questions about the target audience, goals, resources, website feasibility, and others. A good blogger must understand that a new blog project requires preliminary steps to be taken before starting the development process. In this article I review the basic considerations about launching a new blog project. My suggestions will help a blogger to understand what he/she needs to launch and why. I highlight the issues that must be considered prior to the website development phase.