Author: Mary Levinson

How to Measure the ROI of Your B2B Networking Efforts

How to Measure the ROI of Your B2B Networking Efforts

Networking is a continuous process which needs to be evaluated and adjusted. With the systematic approach of calculating ROI, a business can make networking a strategy investment rather than a time consuming duty. Even the apparently minor opportunities like the ones based on chatting on the services of t shirt printing at the industry events can yield significant returns when tracked down and used wisely.