Whenever a new company starts working, it follows a certain set of rules. These sets of rules create the personality of a company. Where company culture has always been an integral part of its working, it has especially become popular in recent decades. Company culture includes different things such as the work environment, company mission, its value, ethics, short and long term goals, its rules, and its expectation. All of these things have a very deep impact on the workers of the company as they mold themselves according to these values.
A company culture is very important for organizations as if the employees are happy with how the company deals with them; they are more likely to enjoy their time and take pleasure from work. So, it is important that you spend some time studying and optimizing the culture of your company and making sure that it stays the way it is.
source: giphy.com
It Defines Your Company’s Identity
Every company has an identity associated with it. No two companies are the same, and if you shift from one working environment to the next, you can feel a clear change in ethics and organizational structure. This change is attributed to a company’s culture.
If you want to describe the culture of your company, the best way to do it is by grabbing a pen and paper and writing down the first 5 attributes that come into your mind. Moreover, a company’s identity isn’t only about how it interacts with its employees, but also how it engages with other companies.
Builds A Good Image Of Your Company
Corporate culture also adds a lot to the image of your company within your employees and in your industry. Depending on the product you make and the services you offer, a brand image can be a major boon in your sales and attract a lot of customers.
Gifts for customers or employees can help to improve the image of your company. Especially personalized gifts have always been a hit. No matter if you show your appreciation for your employees with a gift or try to strengthen your customer relationships by giving them a small present, customized and individual gifts always make them feel important.
For Example, if you want to thank your employees for their commitment, you can try to organise an office Christmas party considering all your employees’ personal preferences so they really enjoy this annual event. To make sure your employees are really looking forward to other festive event, a personalized invitation can make a big difference. That’s why it makes sense to choose wording samples for Christmas party invitations: they can be adapted for different kinds of parties and target audiences and make sure your employees really notice your warm welcome and how much they want them to participate in the Christmas party.
But also for clients, personalized gifts really make sense: People instantly feel a sense of attachment and care when they receive a personalized gift. It adds a lot of value to the overall gift and makes them feel special. So, this year go with personalized gifts if you want your clients to hold on to your brand.
It Is What Millennials Expect
The days where a company could get away with poor culture are over. As we have entered the 2020s, millennials know what they want, and they know where to get it. Adopting a viable business culture isn’t just an option right now, but it has become a necessity if businesses are to survive in this market.
Photo by Annie Spratt on Unsplash
If you fail to attract millennials, you will lose millions in revenue, your growth would be halted, and your recruitment process will face a major backlash. Company culture is often the deciding factor for millennials when choosing to work with a company, and if you don’t provide them with what they want, they will simply go for the next best option.
It Is Becoming A Trend
One of the biggest factors that you need to develop a company culture is because it is a trend that is catching on like fire. Every company is in a race towards excellence, and if you don’t compete with them on the level that they are playing, you will be left far behind your competitors.
Most companies are shifting their attention towards creating a brand culture that differentiates them. When employees come in for an interview or start working with them, they can recognize a clear change in the environment, which motivates them to stay and be loyal. In this article by the Entrepreneur, a study by Columbia University shows that an organization that has a rich company culture has a job turnover rate of a mere 13.9 percent compared to a staggering 48.4 for companies that have a poor company culture.
Rise of Startups
In the past, there used to be only a few reputable companies that provided good pay and a good culture. But as we have seen how the last decade has been greatly influenced by startups, it is important to take your business one step ahead. In today’s world, entrepreneurs have virtually untapped resources to build companies from scratch.
However, these startups don’t always end up being successful. As there is huge volatility when it comes to success and failure, you need to make sure that you are doing something different from those who fall into the pit of abyss rather than rising the ladder of success. A company culture allows startups to give a vantage point to employees so that they can stick to a project and think long term rather than jumping from one short project to another.